Well onTarget^® and Blue Points^SM are not available to all members. Check Blue Access for Members or ask your benefits administrator to see if you have these benefits.

Well onTarget  is designed to give you the support you need to make healthy choices. You have access to a convenient, secure website with personalized tools and resources. So you can create your personal health and fitness journey — no matter where you may be on your path to wellness.

Member Wellness Portal

The heart of Well onTarget is the member portal. It links you to a suite of innovative programs and resources you can use to make your health a top priority.

Your customized dashboard shows a list of personalized activities based on the information you provided in the Health Assessment. Now you have a step-by-step plan to guide you on the way to living your best life.

Program information, podcasts, articles and videos are available on the health topics most relevant to you.

Self-management programs are an online suite of structured programs that can help you put your health first. Topics include stress management, tobacco cessation, sleep health, metabolic syndrome, weight management, diabetes management and more.

If the Blue Points^SM Rewards Program* is available to you, it allows you to earn points for completing activities like taking the Health Assessment or adding a tracker.

Fitness and nutrition device integration, including Fitbit, MapMyFitness, Garmin and others,** helps make your tracking more seamless. And the Nutrition App can be integrated with MyFitnessPal and Fitbit. You just connect to your profile, and your nutritional information is available within the Well onTarget portal and app.

Personal Wellness Challenges

Personal wellness challenges are another great resource for motivation. With over 30 challenges, you can choose the best one to fit your wellness journey. Challenges vary from seven to 60 days, and you can join at any time.

Personal Challenges allow you to work toward a wellness goal in areas like physical activity, nutrition, weight management, sleep, stress/mental resiliency, mindfulness, tobacco cessation, social and financial wellbeing, and more. 

And six new challenges were recently added.

Self-Care Savvy: This challenge helps you set aside time each day to complete activities that are just for you.

Social Media Time-Out: Find out if disconnecting from social media for a week can improve your emotional well-being.

Desk Exercise: Take a break from sitting and get some physical activity in without even leaving your desk.

Pinching Pennies: Get tips for saving money on your weekly shopping and track how much you saved.

Break for Energy (for Caregivers): Caregivers can find creative ways to prioritize their emotional well-being.

50-Mile Challenge: This device-supported challenge will inspire you to increase your physical activity by walking, jogging or running a total of 50 miles over 30 days.

How Do I Join a Challenge?
Log in to wellontarget.com  then select Challenges from the drop-down menu. You can also access Well onTarget by logging in to your Blue Access for Members^SM (BAM^SM) account and selecting Well onTarget in the Wellness section. 

Participation in the Well onTarget program is voluntary. Visit Well onTarget for complete details and terms and conditions.

*Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal for more information.

**New devices will be added as the fitness tracking landscape changes. Members can also request a new device partnership anytime in the portal. The Well onTarget program is not endorsed by, affiliated with or sponsored by Fitbit, Garmin or MapMyFitness. Third-party brands are the property of their respective owners. Blue Cross and Blue Shield of New Mexico (BCBSNM) makes no endorsements, representations or warranties regarding any products or services provided by third-party vendors.

Originally published 12/30/2019; Revised 2022, 2023