Well onTarget^® and Blue Points^SM are not available to all members. Check Blue Access for Members^SM or ask your benefits administrator to see if you have these benefits.

Well onTarget is designed to give you the support you need to make healthy choices. With Well onTarget, you have 24/7 access to a secure website that puts personalized tools and resources at your fingertips.

Member Wellness Portal

The heart of Well onTarget* is the member portal. It links you to a suite of innovative programs and resources you can use to make your health a top priority.

Self-Management Programs
These interactive educational programs let you work at your own pace to reach your health goals. Learn strategies and tips for eating healthier, being more physically active, managing stress, stopping smoking and more. Track your progress as you navigate through each lesson. 

Health and Wellness Content
Learn about a variety of health conditions and medicines. Our digital library is sure to satisfy your curiosity with reader-friendly articles that reflect the latest, evidence-based information. 

Tools and Trackers
Interactive tools help you stay on course and make wellness fun. Health calculators and lifestyle trackers support progress and activity.

Health Assessment (HA)*
Complete a health assessment to receive a personalized wellness report and tips for living your healthiest life. Your answers are confidential and drive personalized content in the Well onTarget portal to help you reach your goals.

Coaching Programs**
Put a wellness coach in your corner. A team of credentialed health professionals will guide you through goal setting and programs to help you meet your health goals. Your coach can provide one-on-one support through secure messaging and phone calls. 

Signing up for coaching is simple. Log on to the Well onTarget portal, select Browse All Activities and then select an option under Coaching.

Fitness Program
Enjoy unlimited access to a nationwide network of fitness centers with this flexible membership program. The Fitness Program has more than 10,000 participating locations so you can find one that fits your schedule and lifestyle.

Membership is month to month and includes digital fitness programs. Plan options range from $19 to $129 per month per member, with a one-time enrollment fee of $19.

Members who enroll in March can use the coupon code WOTENROLL4FREE to waive the $19 enrollment fee. To enroll, log in to Blue Access for Members^SM and choose Fitness Program under the Wellness tab.

You can decide on the plan that best meets your needs. When you’re ready to sign up, click Enroll Now. Remember to enter the coupon code WOTENROLL4FREE during enrollment before March 31 to get the waived fee.****

Blue Points^SM Rewards Program***
If you have access to the Blue Points Program, you can earn points for completing healthy activities like taking the Health Assessment or adding a tracker. Points can be redeemed for a wide range of goods and services like name brand baby products, iPads, exercise equipment and more. 

Ready to Get started?

To get access to all of these features and more, go to wellontarget.com and click Create an Account. You’ll need your Blue Cross and Blue Shield of New Mexico member ID number to register, so have your member ID card handy.

*The Well onTarget program is offered to you as a part of your employer-sponsored benefits. Participation in the Well onTarget program, including the completion of a Health Assessment, is voluntary and you are not required to participate. Visit Well onTarget for complete details and terms and conditions.

**Coaching programs are only available to individuals whose employers have purchased the program. Check with your administrator to see if the Coaching programs are available to you.

***Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal for further information. The Well onTarget member rewards redemption service is provided by an independent third party.

****After March 31, 2024, regular enrollment fees will apply to all new memberships. This offer can’t be combined with any other promotional offers.

The waived enrollment promotion is only available to members with the Fitness Program, which is included in the Well onTarget^® program.

Individuals must be 18 years old to purchase a membership. Dependents 16 to 17 years old can join but must be accompanied to the location by a parent/guardian who is also a Fitness Program member. Check your preferred location to see their membership age policy. Underage dependents can log in and join through the primary member’s account as an “additional member.”

Member agrees to comply with all applicable federal, state and local laws, including making all disclosures and paying all taxes with respect to their receipt of any reward.

The Fitness Program is provided by Tivity Health^TM, an independent contractor that administers the Prime Network of fitness locations. The Prime Network is made up of independently owned and operated fitness locations.

Onlife Health is an independent company that provides wellness services for the Well onTarget program.

Members can use their Blue Access for Members^SM credentials to access wellontarget.com.

Blue Cross and Blue Shield of New Mexico makes no endorsement, representations or warranties regarding third-party vendors and the products and services offered by them.

Originally published 4/25/2023; Revised 2024