Let’s Play – It's Important!

Play is essential to a child’s social, emotional, and physical well-being. Blue Cross and Blue Shield of New Mexico (BCBSNM) understands all children need to play actively each day. To make play a little easier for some New Mexico children, BCBSNM donated an Imagination Playground in a Cart™ to the New Mexico Autism Society and the Boys & Girls Club of Las Cruces (BGCLC).

The Imagination Playground features a collection of oversized blue foam parts that allows children to build and re-build play structures with their imaginations. This play helps develop healthy bodies, resilient and creative minds and social and emotional well-being.

“This playground helps with the physical activity of children on the autism spectrum and helps encourage social interactions among them as well, something many children with autism are challenged with in their everyday life,” said Sarah Baca, Executive Director of the New Mexico Autism Society.

BGCLC reported great success with their new Imagination Playground. “We believe play is fundamental to ensuring our members develop socially.  We were so excited to be able to offer our children this incredibly unique avenue for play and physical activity,” said Ashley Echavarria, Chief Executive Officer and Executive Director, BGCLC.

BCBSNM has donated five Imagination Playgrounds in partnership with KaBOOM! since 2013. Check out our video below! It is really hard to tell who had more fun – us, the parents or the kids!