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Start a Healthy Journey with Well onTarget®
Well onTarget® (and Blue Points) is not available to all members. Check Blue Access for MembersSM or ask your benefits administrator to see if you have the Well onTarget benefit.
Well onTarget is a program that offers the support you need to make healthy choices. With Well onTarget, you have 24/7 access to a secure website that puts personalized tools and resources right at your fingertips.
Member Wellness PortalUnlock a robust offering of innovative programs in seconds. Simply go to www.wellontarget.com* to find:
Self-Management Programs Online and educational programs let you work at your own pace to reach your health goals. Learn about ways to eat healthier, drop a few pounds, stress less, stop smoking and more. Track your progress as you make your way through each lesson.
Health and Wellness ContentBe in the know about a wide variety of health conditions and medicines. Our digital library is sure to satisfy your curiosity with reader-friendly articles that reflect the latest expert, evidence-based information.
Tools and TrackersInteractive tools help you stay on course while making wellness fun. Use health calculators along with medical and lifestyle trackers.
Health Assessment (HA)*Get a personalized wellness report and tips for living your healthiest life when you take a health assessment. Your answers are confidential and are used to tailor the Well onTarget portal with personalized content that can help you reach your goals.
Coaching Programs**Put a wellness coach in your corner. A team of credentialed health experts will guide you through programs aligned with your goals. Want to boost your fitness level? Quit tobacco? Drop a few pounds? Eat better? Your coach will direct you to programs and progress trackers that can help. Plus, your coach will offer one-on-one support through secure messaging.
It is easy to sign up. Log on to wellontarget.com, then go to Browse All Activities to see what is available under Self-Management Programs.
Blue Points***The Blue PointsSM program offers incentives that allow members to add points that can be redeemed for healthy goods and services.
Fitness ProgramEnjoy unlimited access to a nationwide network of fitness centers with this flexible membership program. With more than 10,000 participating fitness locations, you can find a one that fits your schedule and lifestyle. Plus, membership is month to month – no long-term contract is required. (Plan options range from $19 to $99 per month per member, with a one-time enrollment fee of $19.)
The Well onTarget Fitness Program app makes it easy to keep your fitness routine organized. Use the app to:
Wellness on the Go The AlwaysOn mobile app lets gives you easy access to Well onTarget. With it, you can work on your health and fitness goals –anytime, from anywhere using your smartphone.
You can download both the Well onTarget and Well onTarget Fitness Program apps in the Apple or Google store.
Ready to Get Started?To access Well onTarget, log in to Blue Access for MembersSM (BAM SM). If this is your first time logging in, you will need to register your account.
Once you are logged in to BAM, click the “Wellness” tab at the top, then click on the “Visit Well onTarget” button. It will take you to the Well onTarget portal.
Note: To see if you have access to Well onTarget, call the number on the back of your member ID card.
* The Well onTarget program is offered to you as a part of your employer-sponsored benefits. Participation in the Well onTarget program, including the completion of a Health Assessment, is voluntary and you are not required to participate. Visit Well onTarget for complete details and terms and conditions. ** Coaching programs are only available to individuals whose employers have purchased the program. Check with your administrator to see if the Coaching programs are available to you. *** Program rules are subject to change without prior notice. See the Program rules on the Well onTarget Member Wellness Portal for more information. The Well onTarget member rewards redemption service is provided by an independent third party. Onlife Health is an independent company that provides wellness services for the Well onTarget program. Members can use their Blue Access for MembersSM credentials to access wellontarget.com. Blue Cross and Blue Shield of New Mexico makes no endorsement, representations or warranties regarding third-party vendors and the products and services offered by them.
Originally published 10/23/2014; Revised 2015-2023
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